How to Build an Organic Email List
Updated: Apr 23
Building an organic email list from scratch may be a daunting task, it is worth investing the effort early on because your email list will be your most valuable investment.
Using email marketing to target your audience is an effective marketing strategy that generates an impressive return-on-investment of $42 for every $1 that you spend.
In this post, we will explore the things you need to do to build an organic email list. By following these steps, you will be able to build a new list that comprises loyal and engaged subscribers.
Choose an email marketing system
To communicate with your new email list, you will need an email marketing platform. There are lots of platforms that you can use. If you are a beginner, you can start with a cheap and simple service like Mailchimp.
The purpose of the email marketing platform is to:
● Help you send emails, and
● Organize your list.
As you keep growing your email marketing, you will also do other things like sequencing, drip campaigns, and lots more. For now, focus on gathering those email addresses safely and legitimately.
Present an offer
Irrespective of what you are offering, selling, or creating, you need to give people a reason to subscribe to your list.
If you stumbled on a random landing page that was requesting your email address, you wouldn’t release your email address unless there was something that you could gain.
When coming up with an offer, think of what your target audience wants. The best offers are usually the best resources that you are giving away for free. You can give free access to your software, an ebook, a report, or anything that offers value.
Get traffic from social media
You can get people to subscribe to your list by posting a link to your landing page on your social media accounts. Post the link on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and anywhere you can find those interested in your offer.
Social media will give you a huge exposure that goes beyond your friends and family.
Get subscribers through content marketing
Apart from social media, content marketing is a powerful strategy that you can also use to build an organic email list. Whether you are a newbie or an advanced marketer, content marketing will build your list by attracting users to your content, and then encouraging them to be part of your email list.